This vlog is going to be a short one but I want to get some things out of the way here. As you may know (if you don’t belong to the YouTube Creative Community then you probably don’t), YouTube recently changed their monetisation guidelines and they have upset a lot of people – including me.
Last year, the guideline stated that if you hit 10,000 views on your channel and if your channel met the Community Guidelines, then you may be eligible for monetisation. I tried a lot to churn out content on regular basis to keep my audiences happy while trying to reach out to a new spectrum.
My channel went under review on 5th of December and I had my fingers crossed. I know a small channel does not make a lot of money but any sort of income from your efforts makes a positive impact. You may not make a lot of money but you are doing what you like and have the monetary incentive to put more effort in to get more out of it.
Unfortunately, I was met with disappointment when the YouTube Monetisation policies changed. Now, I need 4000 hours of watch time on my channel (keep in mind, there are 8760 hours in a year) and I need 1000 subscribers.
Now, it’s time to get things off my chest.
First one up, I think it’s a good thing YouTube made this move. This means, the channels with weak and shock appeal content will now have to work on to deliver actual quality content. The focus is not on viewable content anymore but its more on audience retention. Me, as a content creator, now has to focus on content that builds on my audience rather than just churning out content for the sake of it. That’s good.
However, the bad news is – smaller channels who did not have 1000 subscribers or have not met the 4000 views have had monetisation removed from their channels. It’s bad news. I know some channels may give up altogether.
As for me, I don’t know what to do anymore. I am only one man who also has a full-time job and have to prioritise different tasks in any given day to get things done but now, since the goalpost has been moved to such high standards – I don’t know if I would continue making videos with such passion. It probably costs me more money to go to conventions and cover them in my vlog that now when I realise, I may not make that kind of money back.
But I guess, that’s why YouTube is trying to do. It’s a platform for content creators who have a passion to share their views and creativity with the world. It’s not about money, it’s about the desire to bring your vision and sharing it with the world. However, your passion can only take you so far. So, I would like to suggest that if you are thinking about becoming a YouTuber, make sure you have a job to fall back on to because the way YouTube is changing its policies, you never know what might happen to you or your channel in the future.